Hobbycraft has launched an exclusive new range with TV presenter and craft expert Kirstie Allsopp, as it focuses on refreshing its product offer this year.

The craft and hobby retailer has developed a kitsch craft kits range with Allsopp so customers can make items such as bath bombs and button bracelets.

The retailer said refreshing product is one of the three elements of its offer it is focussing on this year as it also aims to ramp up its ‘Get Britain making’ campaign to get more people taking part in craft activities and drive its multichannel offer to help engage with communities around its 79 stores.

Hobbycraft customer development director Katherine Paterson tells Retail Week reporter Tiffany Holland how the retailer will achieve its goals.

Hobbycraft's customer development director Katherine Paterson outlines 2014 priorities