Toys R Us is introducing ‘Selfie Stations’ to its stores across Asia in a drive to create a ‘theme park’ shopping experience for customers.
The toy retailer will install the green screen stations to capitalise on the selfie phenomenon. Bosses hope the initiative will increase the amount of time shoppers spend in store.
Toys R Us will also continue its roll-out of 3D floor stickers and augmented reality booths as part of its drive to make shoppers’ store experience “more of a theme park than a trolley dash.”
The ‘Selfie Station’ project was unveiled by Toys R Us Asia regional general manager, merchandise and marketing Jo Hall, at the Marketing Customer Experience Conference 2015.
Speaking at the conference, Hall hammered home Toys R Us’ plans to transform the brand into “more than just a bricks-and-mortar store.”
Hall also discussed plans for the retailer’s digital growth, adding that Toys R Us will continue to increase its focus on social media and digital platforms to become “a viable media channel”.
The retailer has placed similar emphasis on in-store activity in its UK stores. On March 29, Toys R Us will host an autism-friendly experience event for families affected by the condition.
Participating stores will feature reduced lighting and no loud music during the morning, allowing families to shop in a “subdued” environment.