Lego to ditch plastic packaging following customer pressure

Boys and girls will be taking over the floor at home this Christmas as they tackle the Lego City Deep Sea Exploration Vessel

Toy giant Lego has confirmed that it will begin phasing out plastic packaging from next year, following pressure from customers over its sustainability record.

The Danish retailer said it would begin moving to recyclable, paper packaging for its products after it received letters from children asking it to remove single-use plastics, according to the BBC. 

Lego said it would be investing more than £310m ($400m) over the next three years in a bid to improve its sustainability credentials. 

The toy company will begin to phase out single-use plastic bags in Lego boxes to package the loose bricks from next year, when it will trial recyclable paper bags. It has set itself the goal of having all of its packaging made sustainably by 2025.

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