April Fools' Day 2016: Were you duped by these retail wind-ups?

Maplin's Social Sleeper 1.0 keeps users up to date on important news and tweets while they sleep.

Retailers have launched a host of wild and wacky April Fools’ Day pranks to fool customers. Retail Week casts its eye over some of the best.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.