Gadgetshop and Sharper Image in exclusive deal

Gifts and gizmos retailer Gadgetshop has struck a deal with US gadget retail giant Sharper Image to exclusively launch products in the UK.

The first items in the range were introduced this week.

Sharper Image already sells on a limited wholesale basis in the UK, but the Gadgetshop deal will deliver exclusive, co-developed and branded product lines.

Gadgetshop chairman Chris Gorman spelt out the deal's benefits. 'We have the benefit of exclusive product and they get more sales and the benefit of building their brand with the UK market leader,' he said.

A range of 15 products has initially been launched, but it is expected at least to double over time. Gadgetshop has just opened new stores on Oxford Street and in the Trocadero in central London, and will open on Liverpool Street shortly.

A shop at Basingstoke in Hampshire opened last month.