Trendy clothing retailer Full Circle will road test the retail identity for its first standalone shop, with a concession in Selfridges' new Birmingham store.
Parent company WDT aims to develop the Full Circle brand's retail presence with a London flagship. WDT will open men's and womenswear concessions in the Selfridges store to try out the Gerard Taylor-designed shopfit.
WDT recently created a dedicated retail division and intends to develop its own store network in the UK. Standalones are also planned for the Sonneti and Firetrap labels.
The business is close to appointing a retail operations director to oversee the expansion.
Specific store locations are yet to be finalised, but the Full Circle London store is expected to open next autumn.