If the idea goes ahead, products could carry colour-coded, traffic-light guidelines on the front of packaging, indicating salt, sugar, fat and saturates content.
BRC director-general Kevin Hawkins said the move was encouraging, but warned it must be a two-pronged attack. 'We want to help consumers make informed choices on enjoying a healthy and balanced diet. Government needs to also ensure all consumers are educated about healthy lifestyles, including clear advice about the contribution that all foods make to a healthy diet as well as the importance of physical activity.'
The proposal follows research in June involving more than 2,600 people, to determine which of four possible front-of-pack schemes would work best. The aim is to help consumers identify healthier food options when shopping.
FSA chair Deirdre Hutton said: 'What we choose to eat is a personal matter, but we want to help people make informed choices for themselves about the content of their food.'