Outdoor gear specialist Mountain Warehouse has posted a surge in sales and profits after benefiting from its multichannel offer.
The retailer posted a 44% increase in operating profit to £8.2m on sales up 20% to £91.7m in the year to February 28.
A like-for-like sales advance of 13.1% and rocketing online revenue growth of 130.3% were behind the strong performance said Mountain Warehouse founder and chief executive Mark Neale.
Mountain Warehouse also benefited from wet weather – including the floods that hit parts of the UK at the start of 2014. It sold more than 1 million waterproof jackets during the year – a 22% increase on the previous year.
Neale said: “We have defied the tough economic trends that have hit the high street and shown that consumers will buy into the right offering of quality products at a competitive price.
“We’ve found that our combination of bricks and clicks has worked together to deliver sales growth.”
The retailer opened 23 branches last year and now has 186 altogether. Mountain Warehouse intends to add another 30 this financial year and so far has opened in UK towns such as Padstow and Market Harborough as well as overseas locations including Gdansk and Zakopane in Poland.
Mountain Warehouse will also run pop-up shops over the summer at country fairs, such as the South of England Show.