Bikes and car parts retailer Halfords has revealed trading in its Autocentres has improved as it takes analysts of a tour of its centres in the Birmingham area.

Like-for-like sales in the Autocentres business edged up 0.9% in the 10 weeks to May 9, an improvement from the 2.3% decline recorded at the beginning of the year.

Halfords said its Autocentres business, which it acquired last year, has benefited from a national ad campaign as well as the launch of a revamped website.

Weekly online bookings have “significantly” increased, surging 93% year on year since relaunching.

Halfords said that EBIT guidance for the Autocentres business for full year 2011 remains unchanged at around £7m. Halfords plans to open 30 new centres this year.

Halfords completed the rebranding of all the Nationwide Autocentes to Halfords Autocentres in February.