Urban Outfitters is rolling out a fashion rental subscription service called Nuuly in the US.
The initiative is the first of its kind for a mid-market bricks-and-mortar retailer with rental services currently confined to luxury players such as Rent the Runway, while digital start-ups such as Stitch Fix have cornered the subscriptions market.
The service will cost $88 (£70) to rent eight items per month. Customers will not choose their items but will instead fill out a style quiz and be sent items every month. They will then be able to choose to buy an item.
As well as Urban Outfitters clothing, customers will be able to rent clothing from sister brand Anthropologie and labels such as Levi’s and Fila.
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