Tesco has launched an F&F Limited Edition range online.
F&F Limited Edition, which launched online last week with about 300 products, comprises smart and casual womenswear, ranging from £10 to £65.
New lines will be added each week with more than 500 pieces expected to be available before Christmas.
Tesco buying director for online Jon Bennett said the initiative was “about offering a greater breadth of fashionwear for our customers”. He added: “We want shoppers to keep coming back and check out what is new on the site.”
He said he also expected the range - which includes an aviator jacket, monochrome polka dot shirt dress and a belted khaki coat - to build brand awareness.