Ted Baker revenues recover as full-price sales rebuild following lockdowns

Ted Baker London

Ted Baker has posted a spike in second-quarter sales as it hailed “trading momentum” following the reopening of its stores in the spring.

The fashion retailer said group sales jumped 50% year on year during the 16 weeks to August 14, after scaling back on the “aggressive” promotional activity of last year.  

Reported retail revenues were up 30% compared with last year, but remained 30% below the same period in 2019, prior to the onset of the coronavirus crisis. 

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