Sweaty Betty appoints new boss as co-founder steps down

Julia Strauss

Sweaty Betty has promoted its managing director to chief executive as the activewear brand’s co-founder steps down from the role.

Julia Straus joined the British business as managing director in August last year after relocating from America where she was chief executive of a digital beauty business.

In her new role Straus will focus her attention on the brands digital and international growth.

Prior to joining Sweaty Betty Straus was chief executive of digital US beauty brand Tula and held senior roles at digital fashion retailer Baublebar and digital media company Popsugar.

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