Store gallery: Hype opens the doors to first London flagship

Posed photo of Hype founders Liam Green and Bav Samani in the Carnaby Street store

Sitting in an empty room above Hype’s new Carnaby Street store, which doesn’t even have enough chairs for both founders Liam Green and Bav Samani, it’s hard to imagine what the space will become. But the pair have big plans.

The new 2,700 sq ft store has two floors, one for its adult range and another for kidswear. The space will also feature “fun” elements such as The Vault, a product vending machine, a photo booth and a glass box with money blowers.

The Vault is an element borrowed from the brand’s online shop. Customers who make a purchase will have access to the space, which will feature limited-edition products or special promotions inside.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.