Store gallery: Hype opens the doors to first London flagship

Posed photo of Hype founders Liam Green and Bav Samani in the Carnaby Street store

Sitting in an empty room above Hype’s new Carnaby Street store, which doesn’t even have enough chairs for both founders Liam Green and Bav Samani, it’s hard to imagine what the space will become. But the pair have big plans.

The new 2,700 sq ft store has two floors, one for its adult range and another for kidswear. The space will also feature “fun” elements such as The Vault, a product vending machine, a photo booth and a glass box with money blowers.

The Vault is an element borrowed from the brand’s online shop. Customers who make a purchase will have access to the space, which will feature limited-edition products or special promotions inside.

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