Edinburgh Woollen Mill has opened the doors of its first Days Department Store in Carmarthen, Wales.

The store, situated on the town’s Guildhall Square, opened last Thursday.

It houses all of the group’s brands, which include Austin Reed, Country Casuals, Edinburgh Woollen Mill, Jaeger, Jane Norman, Peacocks and homewares brand Ponden Mill.

The exterior of Days in Carmarthen

Days Department Store

The exterior of Days in Carmarthen

Owner Philip Day has acquired most of the brands out of administration over the years, with Jaeger his most recent acquisition.

He is expected to open four more stores this year while another 50 are reportedly on the cards, according to City AM.