Reality stars and social media – how In The Style reached a £100m valuation

Adam Frisby

Online fashion retailer In The Style is understood to be considering a stock market flotation valuing it at £100m just six years after founder Adam Frisby launched it from his Manchester bedroom.

The valuation would mean the fashion etailer has doubled its worth in three years. In 2017, Livingbridge Venture Capital took a £5m stake in the etailer in a deal that valued it at £50m.

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