Primark places bet on bumper summer and sets date for revamped website

Primark fascia

Primark has recorded an uptick in sales of summer holiday gear as consumers gear up for a restriction-free season.

The fashion retailer said sales of luggage and swimwear had risen over the past few weeks, where it had previously dropped dramatically.

Parent company Associated British Food’s finance director John Bason told Retail Week that Primark is anticipating a return in consumer confidence despite the potential cost-of-living crisis.

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