Primark - more cheer than fear despite tough times to come

Christmas tree outside Primark

Primark parent ABF’s John Bason looks forward to a post-Covid Christmas, a bolstered digital presence and the opportunities that a new strategic board can help realise – even as margins fall in punishing market conditions

“Primark is back”. That was the message from parent ABF’s finance boss John Bason as the value fashion giant posted impressive full-year sales and profit uplifts.

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