Primark freezes essential kidswear prices to help with rising cost of living

Exterior of Primark Watford store

Primark has pledged to freeze the prices of more than a thousand items in its children’s clothing range

The fashion retailer has promised to keep prices low this autumn to help families cope with the increased cost of living.

Primark said customers will be able to access hundreds of essential items and bestsellers – including underwear, T-shirts, dresses and jeans – at the same prices in time for the new school term.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.