Primark freezes essential kidswear prices to help with rising cost of living

Exterior of Primark Watford store

Primark has pledged to freeze the prices of more than a thousand items in its children’s clothing range

The fashion retailer has promised to keep prices low this autumn to help families cope with the increased cost of living.

Primark said customers will be able to access hundreds of essential items and bestsellers – including underwear, T-shirts, dresses and jeans – at the same prices in time for the new school term.

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