By Leanne Carr2019-09-09T13:34:00
Primark is set to roll out more stores featuring food, drink and beauty treatments following the success of its Birmingham mega-store that opened earlier this year.
The 160,000 sq ft store in Birmingham features three cafes including a Disney themed restaurant, barbers, nail salon and interactive changing rooms which finance director John Bason said allowed Primark to showcase what the retailer was capable of.
Although Primark – owned by Associated British Foods – has “no plans for [anymore] stores of that size” Bason said the fashion retailer is planning to add parts of that concept to other stores “particularly [the] food and beverage”.
“This is about the creation of a fun environment where people are coming in - particularly if they’re making a special trip- -where they want to enjoy their shopping experience,” Bason said.
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