Primark aims to boost sales with more food and drink formats

Primark Birmingham

Primark is set to roll out more stores featuring food, drink and beauty treatments following the success of its Birmingham mega-store that opened earlier this year.

The 160,000 sq ft store in Birmingham features three cafes including a Disney themed restaurant, barbers, nail salon and interactive changing rooms which finance director John Bason said allowed Primark to showcase what the retailer was capable of.

Although Primark – owned by Associated British Foods – has “no plans for [anymore] stores of that size” Bason said the fashion retailer is planning to add parts of that concept to other stores “particularly [the] food and beverage”.

“This is about the creation of a fun environment where people are coming in - particularly if they’re making a special trip- -where they want to enjoy their shopping experience,” Bason said.

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