​N Brown sales fall despite digital growth

Simply Be protests for more size diversity on the London Fashion Week catwalks

N Brown sales fell in its first quarter despite a healthy performance across its digital channels.

Total revenue fell 3.8% despite being boosted by an 8% financial services rise.

Product revenue was down 5.4% as digital revenues climbed 3%. Digital now represents 83% of total revenue, up from 74% the previous first quarter.

Menswear outperformed womenswear, growing 7.7% while the latter shrank 3.3%. Both categories experienced digital growth.

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