Home shopping group N Brown has launched two brands targeting men aged 45 to 60 and women aged 50 to 64.
The menswear range, Williams & Brown (pictured), comprises professional and casual outfits. Sizes range from waist 32 to 54. Menswear is N Brown’s fastest growing sector, but represents just 9% of sales.
The womenswear range, That’s My Style, is mid-market and predominantly caters for plus-size customers, with sizes from 12 to 34.
Last week N Brown chief executive Alan White said at the Retail Week Conference that the ultimate goal for multichannel retailers is to ditch catalogues and concentrate on digital sales.