Matalan has recorded a slide in sales over Christmas after online growth failed to mitigate the impact of enforced store closures.
The fashion retailer reported that sales were down 11.2% year on year to £119.2m in the five weeks to January 2 as government restrictions hit peak trading.
In the 13 weeks to November 28, Matalan’s sales fell 21.4% to £244.8m, with stores closed during the November lockdown.
Matalan said its online offering grew 84% in the five-week Christmas period, representing the retailer’s push to become omnichannel through investment in supply chain capacity and order fulfilment from stores.
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