Marks & Spencer relaunches Per Una with marketing push

Marks & Spencer has relaunched its Per Una sub-brand

Marks & Spencer has launched the first big marketing campaign for its Per Una range in more than five years, coinciding with an overhaul of the sub-brand

The campaign is designed to change customer perceptions of Per Una from ‘too frilly’ to ‘stylishly feminine’.

It is being run across media channels including billboards and print through to influencer marketing, email and social media, and will feature in windows. The range, carrying a new logo and labelling, will be displayed at the front of stores.

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