Love Island partners with eBay to bring sustainable fashion to TV screens

Holiday-style photos showing male and female models wearing beachwear with text saying: "eBay x Love Island – official pre-loved fashion partner"

eBay will act as reality TV show Love Island’s fashion partner, with contestants all wearing second-hand outfits.

Islanders will have access to a shared pre-loved wardrobe located in the villa and be able to pick out garments to suit their personal style.

The collaboration comes as eBay research reveals that UK consumers are becoming more aware of the downfalls of fast fashion.

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