Love Island partners with eBay to bring sustainable fashion to TV screens

Holiday-style photos showing male and female models wearing beachwear with text saying: "eBay x Love Island – official pre-loved fashion partner"

eBay will act as reality TV show Love Island’s fashion partner, with contestants all wearing second-hand outfits.

Islanders will have access to a shared pre-loved wardrobe located in the villa and be able to pick out garments to suit their personal style.

The collaboration comes as eBay research reveals that UK consumers are becoming more aware of the downfalls of fast fashion.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.