Young fashion brand Lipsy has teamed up with Pixie Lott on a range co-designed by the popstar.
The ‘Pixie Collection’ is inspired by the popstar’s own style and includes dresses, waistcoats and print vests.
The range will be available at standalone Lipsy stores and on the Lipsy website, at a limited number of concessions and wholesale accounts.
Lipsy was bought in 2008 by high street multiple Next for £17m.
Jeremy Stakol, chief executive of Lipsy said: “Pixie has strong ideas about fashion, understands product and has her own unique style. Our customers identify with her.”