Laura Ashley brand rescued by Gordon Brothers

Laura Ashley spring

Restructuring and investment firm Gordon Brothers has bought the Laura Ashley brand and its intellectual property from administrators PwC.

Gordon Brothers said it would work with Laura Ashley’s existing management to “evaluate several go-to-market strategies” for the business.

The firm said it could maintain “a streamlined portfolio” of stores in the UK and Ireland but will place “strong emphasis” on building Laura Ashley’s ecommerce operations.

It also plans to develop more wholesale partnerships and strike more deals with licensees and franchisees across the globe.

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