Online nursery retailer Kiddicare has today launched an iPhone app and mobile friendly version of its site.

The iPhone app, created by Infogain, features bar code scanning, video, and price comparison. Shoppers can scan items at competing stores then check the price and stock availability at Kiddicare. Customers can then immediately add items to their shopping baskets.

Kiddicare partner Scott Weavers-Wright said: “In these tough economic times, everyone’s looking to get the best value for essential family items.”

The mobile site is available to all mobile phones. Mobile traffic accounts for around 7% of all Kiddicare visits.

Weavers-Wright said: “The transactional site overcomes any concerns about taking our shopping experience mobile in an effective and affordable way. Our customers can now surf and shop whenever they choose, with the same protection offered via the traditional website. We’re really excited about the impact this new technology will have on our business.”