Joules trading ‘ahead of expectations’ despite overall sales decline

Joules Chelmsford

Joules has recorded a strong uplift in ecommerce sales in its first half despite lost in-store sales throughout the lockdown periods.

For the 26 weeks to November 29, Joules reported an overall revenue decline of 15% year on year to £95m as the retailer battled with enforced store closures throughout the UK and the cancellation of country show events.

During the period, the lifestyle brand said its trading hours were at approximately 60% of their typical trading time.

Total retail revenue also declined 6% to £75m compared with the same period last year due to store closures and lower footfall when stores were opened.

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