Interview: What Missguided’s boss learnt from ‘self-inflicted’ mistakes

Nitin Passi

After a difficult two years, Missguided is starting to see progress as its EBITDA swings back into the black. Boss Nitin Passi talks to Retail Week about the tough year Missguided has been through, the lessons he learnt and why stores in the UK are a no-go

Scrolling through the 37-year-old Missguided founder and chief executive’s Instagram, you could be fooled into thinking you already know what type of person Nitin Passi is.

Pictures of him popping bottles of bubbly in exotic locations, driving fast cars and a supermodel fiancée on his arm all portray his brand – but sat in the Retail Week offices, jet-lagged from his recent trip to open a new LA office, he reveals a more humble side to himself. 

Champagne popping might not be warranted just yet, but Passi does have reason to celebrate Missguided’s latest set of results, following a torrid 2017-18 financial year.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.