US menswear brand Untuckit has opened two London stores – in Long Acre, Covent Garden, and Westfield London – today in a move that founder Chris Riccobono said “made so much sense” despite the economic uncertainties in the UK.
Riccobono said the UK was the obvious choice for its overseas store expansion because of logistical reasons, the distance from the US and the number of British customers it already has.
The brand already ships worldwide and has plans in the pipeline for stores in France, the Netherlands and Mexico.
Untuckit has also opened a warehouse in Manchester to coincide with the launch of its UK ecommerce platform.
The brand, which predominantly sells shirts designed to be worn untucked, was founded in 2011 and has grown to 75 stores in the US and Canada over the last five years.
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