Timberland has opened its first “purpose-led” flagship store in Europe on London’s Carnaby Street.
The 2,594 sq ft store features real trees, a full-height living wall and other “natural elements” to highlight the shoe brand’s “commitment to a greener future”.
Timberland aims to bring nature and the city together and showcases stories of eco-innovation.
The fashion brand recently launched its largest-ever global campaign – ‘Nature Needs Heroes’ – to commit to planting 50 million trees around the world by 2025 and to encourage people to be champions for nature.
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