Luxury department store Harrods has unveiled its Christmas windows, produced in collaboration with Burberry.
The 29 Brompton Road windows depict ‘A Very British Fairy Tale’, telling the story of two children on an adventure set in an English country house, with secret passageways, floating bathtubs and flying cars.
One of the windows is a sensory experience, allowing visitors to interact with the display via a motion sensor and experiment with lighting and music composed for the display.
Harrods head of visual merchandising Alexander Wells-Greco said: “The Harrods Christmas windows, 65 in total, are installed across a 10 night period by a team of 12.
“Whilst this is happening, a team of 30 will busily dress the whole store in the matching creative theme to ensure customers can experience the full ‘Very British Fairytale’ wherever they are.”
Director of creative marketing Deborah Bee added: Both quintessentially British with a heritage that stretches back to the 1800s, Burberry and Harrods are perfect partners for the festive season.
“This year’s theme combines nostalgia with innovation, a modern-day fairy tale with interactive elements, and of course, many special Burberry pieces made exclusively for Harrods.”
Christmas advertising campaign
Harrods also unveiled its Christmas advert, which features ‘A Very British Bear’.
The minute-long animation will be shown in cinemas nationwide, on on-demand TV channels, online and in store.
Inspired by Harrods’ annual Christmas bear, it tells the story of Hugh the bear, who becomes trapped in Harrods, which has been turned into an icy palace by a wicked elf.