How Asos’ new boss aims to put the etailer firmly back in fashion

José Antonio Ramos Calamonte, Asos

The very day Asos announced the long-awaited appointment of its new chief executive, the retailer also issued a shocking profit warning as the cost-of-living crisis hit its 20-something customer hard.

Eight months after the departure of Nick Beighton, Asos made the surprise appointment that it was looking internally to secure its new boss.

The fashion etailer has promoted chief commercial officer José Antonio Ramos Calamonte to the top job and named non-executive director Jørgen Lindemann as the incoming chair, effective from August 1.

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