H&M boss Helmersson names three key investment areas

Helena Helmersson, H&M CEO

H&M profits and sales beat expectations as the retailer achieved more full-price sales.

The fashion retailer reported profit after tax of SEK3.9bn (£315m) for the six months to May 31 – more than double the same period last year.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.