French Connection fails to find buyer as sale taken off the table

French Connection

 French Connection has revealed it is no longer looking for a buyer, following a strategic review.

After failing to secure a buyer the struggling fashion brand will now instead work on a turnaround strategy focusing on sizing, its wholesale customers, investment into it’s the online platform and other cost-saving measures.

Following a difficult trading period “especially during its fourth quarter” French Connection expects its loss before tax to be in the range of £1m and £2m when it posts its full-year results in March.

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