Shop Direct-owned etailer Littlewoods has signed former The Only Way is Essex star Mark Wright as the new face of its menswear offer.
Wright will style and model a capsule collection each season for the Littlewoods’ own-brand line Goodsouls. The 25-piece range will include clothing, footwear, accessories and nightwear, and is available to view from today and to buy from June 20. Prices range from £19 to £79.
Gary Kibble, retail director at Littlewoods, said: “We couldn’t be more thrilled that Mark has joined the Littlewoods family. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we’re confident that his personal style and eye for fashion will translate into a collection that our customers will love.”
Wright joins Myleene Klass as a brand ambassador for the etailer. She launched her first collection for Littlewoods last summer, becoming the fastest selling celebrity designer in its 80-year history. She also has an eponympous swimwear line.
After leaving TOWIE, Wright went on to become the runner up on the 2011 series of I’m A Celebrity and is the host of ITV2’s Take Me Out: The Gossip.