Fashion Rocks, the young fashion retailer to be launched by the founders of USC, is to debut online in January and open its first shop in March.

The first store is expected to open in Meadowhall shopping centre in Sheffield, in a 3,890 sq ft store formerly occupied by Austin Reed, between Debenhams and House of Fraser.

Fashion Rocks is being launched by David Douglas and Angus Morrison, who founded young fashion chain USC and also hold stakes in streetwear brand Gio Goi. They are launching it as a spin off from the Fashion Rocks charity event which they own. It is understood Douglas will be a sleeping partner.

While it will predominantly be an online venture, it will open around six shops over the next three years in locations including Glasgow, Manchester and London.

Former Cruise managing director John Heath and design director Martin Lacey have also joined Fashion Rocks. Property agents for Meadowhall are Smith Young Partnership and CB Richard Ellis.