Farfetch to relocate flagship Browns store

Browns shopping bags

Fashion retailer Browns is marking its 50th anniversary by relocating its flagship store next year in order to combine retail, experiential elements and technology features.

The luxury fashion brand will open the doors to its new store on Brook Street, London this summer to commemorate 50 years in business.

Browns, owned by fashion retail platform Farfetch, sells a mixture of established brands and upcoming designers’ side by side.

The new store concept will mix experiential aspects, technology and personal service.

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