Rather than relying solely on its heritage, Dr Martens is working with disruptive brands and reaching new audiences to stay relevant, writes chief product officer Adam Meek
Can you appeal to everyone? There’s a great quote by Hollywood casting director Bonnie Gillespie: “When you try to be everything to everyone, you accomplish being nothing to anyone.”
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.