Dr Martens product chief: ‘There’s no character or soul in looking to please everyone’

Adam Meek, Dr Martens

Rather than relying solely on its heritage, Dr Martens is working with disruptive brands and reaching new audiences to stay relevant, writes chief product officer Adam Meek

Can you appeal to everyone? There’s a great quote by Hollywood casting director Bonnie Gillespie: “When you try to be everything to everyone, you accomplish being nothing to anyone.”

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