Does size matter? How Frasers and Jigsaw are rethinking fashion flagships

Wolverhampton Frasers

Source: JSP

Post-pandemic, a number of fashion chains have started to rethink their all-encompassing flagship outlets, opting instead for concise and more targeted stores, prioritising product focus and property diversity over scale. Others still believe that only size can deliver the wow factor

If there was ever a time to step back and question each and every square metre of retail space, it is now.

The economic headwinds are already at storm force for many retailers and non-essential categories are likely to bear the brunt of the cost-of-living squeeze.

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