Coronavirus spurs brand partnerships for Asos

Topman on Asos

The coronavirus crisis has prompted interest from a raft of fashion brands to sell through Asos as lockdowns worldwide decimate sales through bricks-and-mortar stores.

Brands that were formerly reluctant to join Asos’ marketplace platform have now approached the etailer and discussions are ongoing to bring them onboard. Asos has also reached out to brands on its target list to open up new conversations about adding them to its roster.

Asos, which sells more than 850 brands as well as its own labels, has made increasing its range of products one of its strategic priorities.

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