Boohoo has hired tech entrepreneur and founder of The Phone House Pierre Marie Jean-Louis Cuilleret as a non-executive director.
Cuilleret, who will sit on the audit, remuneration and nomination committees, will join the Manchester-based etailer immediately.
Chairman Peter Williams said that Cuilleret’s insight into the European market would be “invaluable to the company at this stage of its evolution”.
After founding The Phone House, which was bought by Carphone Warehouse after becoming the most successful independent phone retailer in Europe, Cuilleret led French video game retailer Micromania until 2014, overseeing rapid growth and eventual acquisition by Gamestop Group.
He also serves as a non-executive director of Spanish fashion retailer Desigual.
Boohoo has gone from strength to strength recently, with pre-tax profits doubling in its last full year, during which it acquired Nasty Gal and Pretty Little Thing.
The etailer’s pre-tax profits climbed 97% to £30.9m while group sales jumped 51% to £294.6m and active customer numbers grew 29% year-on-year to 5.2 million.
International growth is now fuelling the etailer, with UK sales up 33% during its last year and sales at its American division growing 140%. International business now accounts for 39% of total revenue.