Fashion etail giant Asos has launched fully transactional Apple and Android mobile apps to tap into the lucrative Chinese market.
The apps have been designed specifically for China’s 700 million smartphone users. They are fully shoppable using the hybris and Alipay platforms.
Shoppers can use the apps to access their personal profiles and wishlists as well as social sharing sites. Features include catwalk videos on all products.
The apps have been developed using retail technology company RedAnt’s RetailOS mobile commerce accelerator software.
Daniel Jenks, Asos general manager for China, said the etailer was “dedicated” to launching the best possible experience to its customers in China.
He added: “The launch of our apps, backed by Red Ant’s expertise, is a significant step towards ensuring they receive a high-quality, mobile-first service which meets all of their needs in an increasingly sophisticated marketplace.”