Argos has bolstered its growing fashion offer after inking an exclusive deal to stock American clothing brand Cherokee from this summer.
The retailer will stock a range of Cherokee clothing, accessories and footwear for the autumn/winter 2015 season.
Customers will be able to purchase the new lines in-store, through the Argos catalogue and online.
The Cherokee at Argos range will be launched with a marketing campaign in stores, online and on social media.
Argos’s chief operating officer David Robinson said: “Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want.
“Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”
Henry Stupp, chief executive of Cherokee said: “We are looking forward to the continued globalisation of the Cherokee brand through our new partnership with Argos.
“The UK market, in particular, enjoys extremely high awareness and consumer satisfaction with Cherokee branded products.
“We believe the collaboration with Argos through online, catalogue and in-store will provide a great home with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand.”
Cherokee joins a growing list of fashion brands on offer at Argos. The retailer already stocks Puma, Firetrap and Baby Converse.