Analysis: What Inditex’s strategy tells us about the future of fashion

Zara jpg

Inditex has unveiled plans to better integrate its online and offline propositions, invest in larger flagship stores and harness RFID technology within its new ‘in-store mode’ app. But what do such plans tell us about the direction of travel in fashion retail?

From being responsible for each season’s ‘it’ dress to its lack of marketing budget, Zara owner Inditex has become renowned for doing things differently.

While the Spanish fashion giant’s latest quarterly results reveal that even it is not immune to the struggles of the sector amid the coronavirus pandemic, Inditex’s plans for the next few years set out a blueprint for how fashion retailers could operate and grow in this new world.

The group suffered its first ever quarterly loss in the three months to May 31. It slipped €409m (£363m) into the red after sales slumped 44% to €3.3bn (£2.9bn) during lockdown. But rather than dwell on a challenging quarter, in which 88% of its global store portfolio was shuttered at one stage, Inditex is learning lessons that will better equip it for the future.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.