After Joules revealed its intention to float, Retail Week takes a closer look at the history of the retailer and its vital statistics

1977 – Joule & Sons established by Ian Joule. In the early days products were sold at country shows

1989 – Tom Joule takes over the business and rebrands it as Joules five years later

100 – the quantity made of one of Joules’ first products: pink wellington boots

2000 – the first Joules store opens in Market Harborough, Leicestershire, next door to a café owned by Ian Joule

2001 – Tom Joule establishes wholesale business in response to country shows being cancelled because of foot-and-mouth disease

12 – the number of UK stores opened on average over the past three years

£40m – the amount Tom Joule expects to realise as he halves his 80% stake

22% of revenue is generated by ecommerce

27% of revenue is generated by wholesale

50% – the amount by which group revenues increased from 2013 to 2015, reaching £116.4m

£10.7m – group EBITDA in 2015

198% – international revenues tripled from 2013 to 2015 to £10.6m

98 – stores in the UK and Ireland

9% – of revenue is generated by the retailer’s top 10 performing styles