Analysis: Can Next become an ‘Asos for the middle-aged’?

Next sees opportunity for international growth

Prime Minister Boris Johnson may have been empty-chaired on his latest visit to Europe, but there’s one UK representative that is being welcomed in the EU and elsewhere overseas: fashion giant Next

Britannia definitely still rules the waves as far as Next’s sales and profits are concerned, but international markets are becoming increasingly important to the retailer.

Next, which generated group sales of just over £2bn in the six months to July, posted a 23% rise in international sales over the period.

In January 2016 (Next’s year-end) overseas full-price sales totalled £195m for the full-year. In January this year they had reached £354m and by January 2020 the figure is expected to be £436m.

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