Analysis: After a disappointing Christmas, how can fashion retailers get back on trend?

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As retailers post trading updates for that all-important peak trading period large parts of the fashion sector have been washed out and hung up to dry.

Profit warnings from the likes of N Brown, Joules and Superdry and disappointing results from Quiz, Boux Avenue and Moss Bros to name but a few, have overshadowed impressive results from Boohoo and Next. Even perennial overperformer Primark was not immune as UK like-for-likes dipped 0.2%.

What are the factors driving the fashion sector’s festive failure, and how likely are they to linger in the year to come? 

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