Amazon is piloting one-hour home delivery of on-trend clothing during London Fashion Week.
The US etail titan has partnered with Nicola Formichetti to get lines from his Nicopanda range to customers’ doorsteps within 60 minutes.
The “see-now-buy-now” collection, which debuted at Amazon’s Hoxton photography studio, marks the online Goliath’s latest attempt to lay down a marker in the UK fashion sector.
Amazon shoppers in London can buy items from the Nicopanda range via Prime Now for delivery within an hour.
Customers across Europe can also order products for next-day delivery through Amazon Prime.
It comes weeks after Amazon unveiled its Find own-label clothing brand in the UK and months after it launched Amazon Wardrobe in the US.